Being Agile in Marketing

Agile Marketing

In a world where markets are shifting and morphing constantly take an agile approach to their marketing strategies and plans.

• Agile Thinking – understand and develop an agile mind set
• Agile Method – adopt agile principles and practices
• Agile Approach – implement practical tools and techniques
• Agile Culture – create an environment that enables agility

Find out more about agile as a methodology for marketing through a this 1 day workshop customised to fit your team and projects

Agile Marketing 

• agile Marketing Principles
• agile Marketing Strategy
• Project Management
• Launching new Products & Services
• Planning & Releases
• New Product and Market development
• Team working
• Competition & Market Forces
• Agile Marketing Plans
• Behaviour & Test Driven Marketing
• Minimum Viable Product/ Minimum Marketable Product
• Agile Marketing Mix
• Customer Relationships & Channels
• User Experience
• Personas and Stories
• Value Proposition

Agile Marketing topics

• Website Development
• Digitaltech Projects
• Campaigns Management
• Events
• Public Relations
• Communications
• Brand & style
• Analytics & Performance

A combination of training and coaching this customised course includes:

• Practical application of agile tools to existing work
• Coaching to help understand where and how agile methods can be best used in your organisation

Course Details

• 1 Day course
• No previous knowledge required
• Includes course materials
• Course level : Introduction
• Suitable for : Marketing, Events, Promotion, Campaign Teams and Professionals.
• Type : Theory and Practical
• Customised
• Delivery on or off site
• Suitable for groups up to 14
• Includes individual workshop packs